New Burger King Seven Incher Ad Report Essay Example for Free

New Burger King Seven Incher Ad Report Essay Advertising has a big effect on selling products or propagandizes. That’s why; companies and organizations start to increase their advertising expenses. A research made in 1985 indicates that in 1983, companies worldwide spent $19,837,800,000 on advertising. In 1984, $23,429,700,000 was spent and in 1991, about $52 billion was spent on advertising by companies. This shows us that companies understood that advertising is the best way of selling. All of these companies want to make their advertisements effective and memorable, but what makes an advertisement memorable? An illustration, a headline and a copy can make an advertisement incredibly memorable. The first feature, which makes advertisements effective, is an illustration. An illustration has a great effect on advertisements. They can easily make them memorable. First, the size of the illustration is very important for effectiveness of the illustration. The size of the illustration should be between 1/4 and 2/3 of the page such as 66% of top-scoring advertisements. So you can put headline and copy on the blank side of the page. For example, inad, advertisers used 2/3 of the page as an illustration. Secondly, the subject of the illustration is very important to capture customers. Most (36%) of the top scoring ads uses the technique of borrowed interest. For instance,   uses borrowed interest. In headline it says, †, that’s why, advertisers used a woman, which look like a surprised. To conclude, an illustration may make an advertisement such as, very effective with its size and subject, but there are more can make an ad memorable. The second feature that makes an ad memorable is a headline. A headline has a great effect on stopping power. It makes people stop and read the rest of the ad. So people may buy the product. First, the size of the headline is very important to make a headline memorable. It should not be very small or very big. The top scoring ads use commonly half inch or in rare cases less than half-inch headlines. For example, in ad, advertisers used a headline, which is 2. 5 inches. First row of the headline is written bigger than the second row, because advertisers wanted to make both rows in the same width. Second, the length of the headline is as important as the size. If the length of the headline is too long, people may easily forget it or don’t want to read it because it is long. 36% of the top scoring ads uses a headline between 1 and 6 words. So it can be memorable. For instance, advertisers used 5 words in the headline of   It is a basic phrase, which people use in their normal life. So, it is easy to remember. In conclusion, a headline is a basic way to make people remember the ad, but still there is one more thing to talk about. The last feature, which makes an advertisement effective and memorable, is a copy. Actually, copies haven’t a big effect on effectiveness, but after people stops because of the headline and the illustration, the copy becomes important. First property, which makes a copy effective, is its length. About 70% of top scoring ads have copy, which has words between 26 and 100. So people can read it easily and it will not bore them. For example, and has a copy made by 47 words. So it is easy to read and understand. Secondly, the message of the copy is a big effect on ad. Every copy has its own message. Some copies give people information about the technical specifications of the product. Some explains how to use it and some tells how the product will make you happy. The major (33%) part of the top scoring ads’ copies includes information about the usefulness of the product. So the advertisers can easily fool the customers. For instance,   ad’ copy is about effects of the hamburger on the potential consumers. To conclude, even though the copy is not very important at the beginning, it becomes very effective with its length and message. In other words, most of the top scoring ads such as   uses illustrations, which do not fill all of the page and includes the subject of borrowed interest; headlines, which are about half inch and less than 7 words and copies, the lengths are between 26 and 100 words and explains how do the products helps you, to improve their sales. However I am sure all these would change in the future such as entire page illustrations and copies less than 50 words.

Violent Video Games: Dangerous Entertainment Essay -- Essays Papers

Violent Video Games: Dangerous Entertainment Since the beginning of organized society, entertainment has always been an aspect closely tied with human nature. From the times of ancient empires, such as the Romans and Greeks, humans have used entertainment as an outlet to escape the harsh reality of everyday life. Although in those times, entertainment was considered duels to the death with animals and other humans opposed to the censored reality shows and formulaic movies we have today. However, there isn’t much difference between the mortal combat that was exercised in ancient times, and the mortal combat that trickles down into today’s censored forms of television, music, and especially video games. Video games have progressed over recent years, becoming popular amongst a variety of people. Many authority figures object to many of today’s more gruesome games, feeling that such games have negative psychological effects on its players. Studies have shown that violent video games are in fact more harmf ul then violent television and movies because of the interactive nature of the games. â€Å"Young men and women who are habitually aggressive may be especially vulnerable to the aggression-enhancing effects of repeated exposure to violent games. Brief exposure to violent video games can temporarily increase aggressive behavior in all types of participants,† (Craig A. Anderson, Ph.D., Karen E. Dill, Ph.D.). Other researchers however, have come to different conclusions regarding the effects video games have on people. â€Å"The proponents also suggest that it may be a friendly way of introducing children to computers and may increase children hand eye coordination and detention to detail,† (The Psychological and Physical Impact, Nov... ...hat immediate action should be taken in order to control the violence in video games today. There should be a profound improvement in previewing games before they are released into the market in order to get a more accurate censorship rating so that America’s youth isn’t exposed to entertainment that could affect their well being. If we do not act immediately, who knows how many more Columbines, and other tragic offenses will occur. Works Cited - â€Å"Video Games and Aggressive Thoughts, Feelings, and Behavior in the Laboratory and Life.† Yahoo. American Online. 7 November, 2004. - Willenz, Pat. â€Å"Violent Video Games can Increase Aggression.† April 20, 2000. www.apa.org/releases/videogames.html - â€Å"The Psychological and Physical Impact.† Nov, 2000. Yahoo. American Online. 7 November, 2004. www.multimedia.design.curtin.edu/cache/g/0007/

How reliable is source 5 as a representation of the death of Hattie Carroll?

‘The Lonesome Death of Hattie Carroll', the song by Bob Dylan is both reliable and unreliable in many ways as a representation of her death. During the Black Civil Rights Movement of the time, Dylan was a popular artist and felt strongly about this specific cause. Through his lyrics he spoke out for the oppressed minority. His songs however, did not represent the views of all the black people at the time. Through his lyrics he expressed only his point of view. Therefore, it must be taken into account that there may be bias of some form in some of his works. We must take into account that it is more than likely that Dylan was not at the actual murder scene and therefore his song is a secondary source. We also are not totally sure if Dylan was genuinely concerned about the welfare of the oppressed, or, he was using the situation to boost his own career. Ultimately, these together could be factors for why Dylan wrote and performed â€Å"finger-pointing songs.† I would say that the majority of the motives in his work are honourable but others may think differently. Joan Baez, a folk singer and a Civil Rights activist and, Dylan's girlfriend at the time said of him; â€Å"he never went to marches. One of the ironic things was, 20 years after the fact, people at marches saying, â€Å"Is Bob coming? We heard Bob's coming.† He never went. It wasn't his life and there was no reason he should really because he didn't believe in all that politics stuff.† The contents of the song tell us some of the basic facts about the incident. We know Hattie was murdered by Zanzinger who got a very lenient sentence. Gaps however exist in our knowledge due to the fact that source 5 contains only part of the actual song. Therefore we do not see the full picture surrounding what happened and what actually happened. Dylan puts his lyrics across with a sarcasm and bitterness. This is because Carroll was murdered due to racial discrimination. We are not sure if Dylan was present at the trial and because of this we cannot trust what he is suggesting fully but we can take it for granted that what he is saying is at least partly true. I feel that Dylan's intended audience was universal. He aimed to inform people of the wrong in society and he gave the black Americans hope in their campaign for justice. I can only presume that Dylan wrote this song to make society aware of what was happening to the black people. I also think that the fact that Dylan would gain publicity for his controversy and therefore this may have been a reason for him writing and performing â€Å"finger-pointing songs.† In source 5 we do not gain any insight into Zanzinger's motives for murdering Carroll. Zanzinger's story is not known and because each story has two sides we cannot view the ‘bigger picture.' This source is partly reliable. We know that Dylan had a good reputation as a truthful, genuine artist but it must be acknowledged that the limitations to the song as a representation of the death of Hattie Carroll given the language, tone, motives and the missing part of the source.

Annotated Bibliography On Effects Of Diversity On Business...

Annotated Bibliography: Effects of diversity on business and communications Bilimoria, D. (2007). Handbook on women in business and management. Cheltenham, UK: Edward Elgar. This complete Handbook specifically presents commissioned unique essays on the communal roles and contexts women face in management and business, women’s role as leaders in management and business, procedures of the organization influencing women, work-life issues and particular career women’s issues in the fields. These essays assist in shedding light on the existing practices and structures of the organizations and society which facilitate or constrain the success, quality of life, treatment, and representation of women. hence, it is worth reading as it expounds well on the topic. Godwyn, M. (2015). Ethics and diversity in business management education: A sociological study with international scope. Springer. This book discusses business education from social humanities and sciences, particularly ethics and sociology’s perception. This book offers in particular the unusual mixture of business management education and liberal arts that are used to explore the ways aspects of business education may be linked to and responsible for the wealth distribution that presently lead the global economy. By interviewing the graduates around the world, the attendance of classes of business ethics, the classroom materials examination and members of the faculty of business ethics, the author manages to presentShow MoreRelatedAnnotated Bibliography: Workplace Absenteeism or Anxiety and Depression5481 Words   |  22 PagesQuestion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . 8 5. A List of Key Terms amp; Definitions †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 9 6. Annotated Bibliography †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.12 a. List of 6 (Best) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 b. List of 2 (Non-research based)†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦24 c. List of 2 (Irrelevant) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...27 7. Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦28 8. References / Bibliography †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦30 Introduction The topics for this individual assignment are: Workplace absenteeismRead MoreEssay on Annotated Bibliography Employee Engagement4499 Words   |  18 PagesTable of content 1. Introduction 2 2. Annotated Bibliography 2 3. Analysis 9 4. Recommendations for practice 12 5. Conclusion 12 References 13 â€Æ' 1. Introduction Employee engagement (EE) is an essential part of organizational life and of paramount interest to human resource management (HRM) professionals in the banking industry due to its influence on the organizational outcomes. 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